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  • Simon Elam

My Artist Marketing Management Process

Updated: Feb 28

If you are a recording or performing artist looking to reach a larger audience, obtain greater opportunities, and get some financial return off of your work, you need a purposeful, targeted, expert, adaptable strategy to bring you there. My team and I have a marketing management process tailored to unleash your creative potential, connect you with your audience, and pave the way for your artistic success. Discover how I can take on your marketing needs and help you get on the road to achieving your dreams.





Step 1: The Onboarding Meeting

Our partnership begins with an in-depth onboarding meeting. This is where your goals take center stage. I'll listen attentively to your artistic vision and aspirations, and together, we'll chart a path forward in harmony with your unique creative direction. During this stage, we'll also plan the essential gathering and capturing of marketing media, ensuring your marketing campaigns are fueled with captivating content.



Step 2: Receive Your Tailored Marketing Plan for Approval

Once I've aligned my strategies with your vision, you'll receive a detailed marketing plan in the form of a comprehensive PDF document. This plan acts as your roadmap to success, featuring carefully crafted milestones, chosen marketing channels, key performance indicators (KPIs), and a meticulously scheduled content calendar. Your input and approval are pivotal at this stage to ensure the strategies align perfectly with your artistic goals.



Step 3: Implementation - We Make Your Art Shine

With your green light, I and my dedicated team spring into action. We seamlessly integrate your social media channels, meticulously schedule posts, and update your online presence to showcase your artistry at its finest. Our goal is to relieve you of the marketing burden, allowing you to channel your time and energy into creating and showcasing your exceptional art.



Step 4: Monitor - We Adapt and Thrive

The artistic landscape is dynamic, and I understand the need for flexibility. Throughout our management, my vigilant team continuously monitors and updates marketing efforts as needed. This adaptability ensures that we can pivot quickly to seize new opportunities, accommodate changes, and keep your career on the path to success.



Step 5: Revisit Goals - Your Growth Is Our Priority

Approximately halfway through the agreed time period, I reconnect with you for a progress review. During this pivotal moment, we dive deep into your analytics, reevaluate your goals, and fine-tune our creative direction to align with your evolving vision. If more media gathering or capturing is required, we make the necessary arrangements to keep your journey on course.



Step 6: Updated Plan - Continual Improvement

Based on our mid-way review and your evolving needs, I provide you with an updated marketing plan recommendation for the future. This refined plan builds on our learnings and improvements, ensuring each marketing period is more successful than the last.



Step 7: Next Plan Implementation - Unleash Your Potential

Upon your approval of the updated marketing plan, I waste no time in its implementation. My commitment to excellence means I execute every detail with precision and enthusiasm. I provide a transparent billing process, so you can rest assured that your marketing is in capable hands, leaving you free to focus on your craft.



Adaptable to Your Needs - Your Success, Our Passion

While this is the general framework of our process, I understand that every artist is unique. Your needs, resources, and communication preferences are distinct, and I'm ready to customize my approach accordingly. Whether you need help crafting and implementing a music distribution plan or require full monthly social media management, I've got you covered. Your artistic journey deserves unwavering support, expert guidance, and a pathway to success. I am passionate about your success and dedicated to helping you reach your fullest potential. Contact me today for a free consultation.


Free E-book on My Method!

Not ready to enlist my help? No worries, I totally understand. In the meantime, check out my free e-book "Seven Steps to Forget Marketing and Get Back to Your Art!" Learn tips for getting the most out of marketing while still making time for creating more art!




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