“I don't have enough content!”
Going Solo on Tour
Let me take you back a few years to a time when I embarked on a tour without a crew, photographer, or any additional help. It was just the headlining band, me and my music, determined to make it work. With no one to document my journey, I took matters into my own hands. At every show, I stepped onto the stage, asked for a volunteer to film, and handed them my phone already recording.
Changing Your Approach to Creating
If you find yourself saying, "I don't have enough content!" it's time to shift your approach to marketing. The key to creating engaging content lies in doing what you love and capturing it along the way. The beauty of creativity lies in experimenting, making mistakes, and learning from them. Now you just need to develop processes to record your work!
Action: Start Creating Content
Creating content offers limitless possibilities for expressing your artistry and connecting with your audience. Here are some manageable ways to make shareable media from your art:
Document your process
Behind-the-scenes sneak peaks
Artist’s thoughts
Engage with challenges
Collaborations
Art in daily life
Artistic evolution
Interactive content
Q&A sessions
Mini tutorials
Art challenges for your audience
Storytelling
Reflect on milestones
Document Your Process
Whether you're a painter, musician, writer, or any other type of artist, document your creative process. Capture the moments of inspiration, the evolution of your work, and the techniques you use. Share these insights with your audience to provide a deeper understanding of your art.
Behind-the-Scenes Sneak Peeks
Take your audience behind the scenes of your creative world. Show them your workspace, your tools, and the environment that fuels your creativity. People love to see the environments where magic happens.
Artist's Thoughts
Share your thoughts, ideas, and musings about your art and the creative process. Write short blog posts or social media captions discussing your inspirations, challenges, and breakthroughs.
Engage with Challenges
Participate in art challenges and trends that are relevant to your style. These challenges not only provide fresh content ideas but also connect you with a wider community of artists and art enthusiasts.
Collaborations
Collaborate with other artists, musicians, writers, or even influencers. Joint projects can introduce your work to new audiences and spark innovative ideas.
Art in Daily Life
Integrate your art into everyday life. Show how your creations fit into different situations – on a coffee mug, as a book cover, in a room's decor, and more.
Artistic Evolution
Share your artistic journey and growth over time. Showcase your earlier works alongside recent ones, demonstrating your progress and evolution as an artist.
Interactive Content
Create interactive content, like polls or quizzes, that engages your audience while providing insights into their preferences and tastes.
Q&A Sessions
Host Q&A sessions where you answer questions from your audience about your work, your inspirations, and your creative journey.
Mini Tutorials
Share bite-sized tutorials or tips related to your artistic style. This could be a quick video demonstrating a technique, a step-by-step guide to a specific process, or a written tutorial.
Art Challenges for Your Audience
Propose creative challenges for your audience to participate in. This not only encourages engagement but also helps you see how others interpret your prompts.
Storytelling Through Art
Create a series of artworks that tell a story. This could be a personal story, a fictional narrative, or even a thematic series that explores a particular concept.
Reflect on Milestones
Celebrate milestones like anniversaries, reaching a certain number of followers, or completing a significant project. Share your reflections and gratitude with your audience.
"The desire to create is one of the deepest yearnings of the human soul." - Dieter F. Uchtdorf
Capture as You Create
Remember, the key is to capture these moments as they occur. Use your smartphone, camera, or any accessible device to document your creative journey. By consistently creating and capturing content, you'll not only have a continuous stream of material to share but also offer an authentic and engaging glimpse into your artistic world.
Don't be afraid to try new things. Experiment with different content formats, styles, and platforms to see what you like doing the most and what resonates best with your audience. Keep an eye on analytics and learn from what works and what doesn't.
Marketing That Doesn’t Feel Like Marketing
Remember, content creation is a journey, and it's ok to start small. As Tom Fishburne says, “The best marketing doesn’t feel like marketing.” The capture as you create approach allows you to craft a unique narrative that represents your artistry authentically. So, let your passion guide you, and don't hesitate to record your creative moments. Each piece of content becomes a brushstroke in your artistic canvas, telling your story in a way only you can.
Embrace the DIY spirit, stay open to learning, and fearlessly express yourself through your content. You hold the power to create a captivating artistic journey that leaves an indelible mark on your audience and a potential source of income.
Getting a Boost in the Marketing Process
Navigating the realm of successful artist marketing encompasses more than just content creation. For a comprehensive understanding, I invite you to explore my complimentary ebook, "Seven Steps to Forget Marketing and Get Back to Your Art," where you'll discover valuable insights into various facets of effective artist marketing.
If the journey still feels overwhelming or draining, know that you're not alone. I encourage you to reach out to me for a free 30-minute consultation call. Consider incorporating me into your team – a seasoned marketing manager with an artist’s heart. Let's collaborate to shape your music, dances, acting, illustration, or any other creative endeavors into marketable gems.
Remember, being an artist shouldn't require mastering every aspect of marketing as well. By joining forces, we can pave a way for your art to shine while leaving the intricacies of marketing in capable hands. Your journey deserves the spotlight it merits, and I'm here to ensure it gets the recognition it truly deserves.