top of page
  • Simon Elam

Gathering Content For Artist Marketing

Finding Good Content, the Needle in a Haystack?

"I Don't Have Enough Content!"

In order to accomplish your goals as an artist, you will need good content to accurately showcase your work and score you more shows, commissions, and other creative opportunities. Searching for the perfect content for your artist marketing plan can sometimes feel like finding a needle in a haystack. But what if that haystack has more value than you think?

Maybe You Have More Than You Think

When you believe you don't have enough content, it's time to shift your perspective. You might already have a treasure trove of valuable material just waiting to be discovered. As Henri Nouwen said, "Trust that the treasure we look for is hidden in the ground on which we stand." Instead of obsessing over finding new content, take a moment to explore what you already have.

Action: Explore Media You Already Have

Start by diving into the collection of old, evergreen, and reusable content that you already possess. These hidden gems can be a goldmine for your marketing efforts. Here are a few examples of what you might uncover:

  1. Pictures

  2. Videos

  3. Songs/demos

  4. Sketches/journals

  5. Interviews

Flip Through Old Pictures

Take a trip down memory lane and go through your photo albums or digital archives. Look for memorable moments, behind-the-scenes shots, or visually stunning images that represent your artistic journey.

Look Back on Old Videos

Dust off those old video recordings and see what you can find. Look for recorded performances, music videos, interviews, or even casual vlogs that showcase your personality and talent. You can repurpose these videos for promotions or share them with your fans.

Revisit Past Songs and Demos

Explore your musical archives, including demos, unreleased tracks, or live recordings. With a little bit of polish, these hidden gems can be shared as exclusive content or even released as part of a special project.

Open Up Old Sketches and Journals

If you're an artist or illustrator, flip through your sketchbooks or browse your digital art files. You might come across sketches that can be transformed into social media posts, merchandise designs, or even serve as inspiration for future projects.

Listen to Old Interviews

Think back to any interviews you've done in the past. These conversations often hold valuable insights into your artistic journey, creative process, and personal experiences. Extract memorable quotes or interesting anecdotes that can be shared through blog posts, social media captions, or podcast episodes.

Unused Content, Overlooked Treasures For Artist Marketing

By uncovering and repackaging these overlooked treasures, you'll find a wealth of content that can be shared, repurposed, and celebrated with your audience. Remember, your past work holds immense value, and by breathing new life into it, you can reignite interest and engage your fans.

So, take a moment to appreciate what you already have. Embrace the adventure of rediscovery and transform these hidden gems into powerful marketing tools. The haystack may hold more worth than you initially thought, just waiting to be unlocked and shared with the world.

Unleash Your Creative Potential: Let Me Transform Your Content into Success!

Are you ready to unveil the true potential of your artistic journey? As an experienced artist marketing specialist, I'm here to guide you through the process of harnessing your existing content to achieve your goals. Together, we'll dig deep into the collection of photos, videos, sketches, and more in your past work, and uncover a goldmine of possibilities.

Allow me to assist you in identifying the most impactful pieces and crafting a compelling strategy that resonates with your audience. Let's breathe new life into your creations and showcase them to the world. Contact me today for a free 30 minute consultation call, and together we can craft an effective strategy for using your old content to achieve your goals.

5 views0 comments


bottom of page